Company name: Bare Minerals

Website: bareminerals.com

Year founded: 1995

Headquarters: United States

Parent: Shieseido

Launched in 1995, the bareMinerals cosmetics line was the brain child of Bare Escentuals CEO, Leslie Blodgett. The line began as an effort to create a natural makeup that was less likely to irritate the skin and cause breakouts. The brand’s original products all came in loose mineral-powder form to avoid the inclusion of chemical fillers and binders. bareMinerals didn’t become a cosmetics powerhouse until 1997 when QVC, a home shopping network, began selling the products. In 2010, Tokyo-based cosmetics company Shieseido purchased Bare Escentuals and the bareMinerals line. Since the acquisition, the range has expanded to include a variety of products, including pressed-powder products and later a liquid foundation.

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