Company name: Belstaff
Year founded: 1924
Headquarters: United Kingdom
Parent: JAB Luxury
Belstaff, a British brand, founded in Longton, Stoke-on-Trent, Staffordshire in 1924 by Eli Belovitch and his son-in-law Harry Grosberg – the name is a combination of Eli’s surname and his Staffordshire home. Belstaff became the first company to use wax cotton in the manufacturing of waterproof apparel for motorcycling. In 2011, The Labelux group acquired Belstaff and repositioned it as a British heritage brand centred on luxury sportswear, it is now owned by JAB.
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