Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. It sells denim, and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There’s also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns. Since 2013 the creative director has been Nicola Formichetti. While the most popular Diesel apparel item has been denim wear, the company has expanded to include additional forms of clothing. The company has created leather jackets, women’s dresses, and other items. In 1998, Diesel founded an offshoot label called Diesel StyleLab, which produced higher end fashion designs beyond more traditional denim jeans.
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