Hublot is a Swiss luxury watchmaker founded by Italian Carlo Crocco. In 1980, it also marked the birth of the ‘Fusion’ concept a few months after being founded. Hublot is namedafter the French word for “porthole”. The watch that he created featured the first natural rubber strap in the history of watchmaking. Despite failing to attract a single potential customer on the first day of its debut at the 1980 Basel Watch Fair, the watch quickly proved to be a commercial success with sales in excess of $2m in its first year.
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