Case study – building a luxury brand advocate
This company wished to engage consumers in an open and genuine manner in order to build a position of trust in the luxury retail markets for mens’ wear and womens’ wear. The project was in preparation for the launch of an multi-brand ecommerce platform with traffic driven primarily by Facebook but also using Twitter, Pinterest and Google+
Our marketing solution
We built developed and operated international social media campaigns to grow a community of over a three year period. We achieved and audience of 700,000 followers in total and recorded more engagement that all of the main Multi-brand retailers in London and New York who were used as benchmarks. We focused on developing Facebook engagement in Western European countries GCC countries in the Middle East.