Company name:  Agent Provcateur


Year founded: 1994

Headquarters: United Kingdom

Parent: Independent

Agent Provocateur is a British lingerie retailer founded in 1994 by Joseph Corré and Serena Rees. The company sells colourful and fashionable lingerie  In March 2017, the business entered administration. As part of a “pre-pack” deal, whereby it was purchased by Four Holdings, a company one-third owned by British businessman Mike Ashley whom reportedly paid around “£25m after seeing off competition from private equity firm Lion Capital.”

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