Willy Bogner set up Willy Bogner Skivertrieb in Munich, importing skis, ski accessories and knitwear from Norway. Willy Bogner marries Maria Lux in 1937 the future “grand dame of stretch ski pants”. With their partnership also extending into their professional lives. Willy Bogner junior and his wife Sônia manage the company, it is the world’s leading manufacturer of high-quality and luxurious ski fashion.