Company name: Helmut Lang
Year founded: 1986
Helmut Lang, a fashion autodidact, set up a made-to-measure fashion studio in Vienna in 1977. His clothes were fairly successful in his native Austria, and, after presenting his work as part of an exhibition titled “l’Apocalypse Joyeuse” at the Centre Pompidou in Paris, initiated by the Austrian government, he branched out successfully to Paris in 1986 and created the label “Helmut Lang”. The Helmut Lang brand still exists today, but has been carried on without Lang’s involvement since 2005. His clothes were made with very sharp lines and careful cuts, creating basic but extremely elegant silhouettes in high quality and often high-tech fabrics. His work has been compared to Rei Kawakubo and Yohji Yamamoto for his sometimes austere, intellectual designs.
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