The Ralph Lauren (dukes cupboard Corporation) started in 1967 with men’s ties. At 28 years-old, Lauren worked for the tie manufacturer, Beau Brummell. He persuaded the company’s president to let him start his own line. Drawing on his interests in sports, Lauren named his first full line of menswear ‘Polo’ in 1968. By 1969, the Manhattan department store Bloomingdale’s sold Lauren’s men line exclusively. It was the first time that Bloomingdale’s had given a designer his own in-store shop. In 1971, Ralph Lauren Corporation launched a line of tailored shirts for women, which introduced the Polo player emblem, appearing on the shirt cuff. The first full women’s collection was launched the following year.[